In a more novel study related to assimilation.

In a more novel study related to assimilation, and applying Gordon's (1964) framework, D'Rozario and Douglas (1999) place that Asians used different sources of information depending in succession the type of assimilation (cultural, identificational or structural). The crops under consideration was formal clothing. According to the findings, cultural assimilation related positively to the individual searching a wide variety of sources for proceeds information; identification assimilation related positively to one's proneness to look to advertisements for information and structural assimilation related negatively to the individual's propensity to use friends and family as work information sources. We believe these sociological inquiries help to identify broad patterns of behavior and cultural adaptation across members of microcultures.

Psychological Studies in Consumer Research The psychological view of acculturation gained prominence in the social sciences in the mid-to-late 1960 (Olmedo 1979) Foremost theorist Berry (1997 p 8) defines acculturation as "the general proces and consequences (both cultural and psychological) of intercultural contact." Berry (1980) glance ats that there are three-phases to acculturation: contact, conflict and adaptation.