In the propos prototype the outcome sought is the purchase of a consequence As researchers we are also interested in the decision-processes consumer went between the walls of to arrive at the purchase decision.

In the propos prototype the outcome sought is the purchase of a consequence As researchers we are also interested in the decision-processes consumer went between the walls of to arrive at the purchase decision. It is not within the space of this paper to not away empirical research that provides an answer to this question. Rather we mean a model that is a degree toward understanding microcultural consumption behavior and the impact of refinement and acculturation upon this behavior. The validity and reliability of the original must be tested with many research undertakings. Purchase issues must be studied in order to place weights in succession the moderating variables. We advise the following:

P7: Purchase issues of microcultural consumers will vary significantly depending onward the consumer's level of acculturation and upon the product type.

Our research propositions are further explored in the nearest section.

Future Research and Recommendations

Because the now passing research base on microcultural consumer behavior is sparse and because an understanding of microcultures is increasingly important to marketers, we proffer the following research propositions that will address the gaps in the consumer acculturation and microcultural research.

P1: There is a difference in consumer purchase behaviors based onward the consumer's microculture.

In order to trial this proposition, national research studies should be undertaken utilizing identified microcultures. Each large ethnic cluster (i.e. Hispanic, Asian) should be subdivided into identifiable microcultures. Data would then be gathered and each microcultural subset would be statistically ordealed to show the relationship between the collections and strength of these relationships. Additional position hoc tests could be utilized to assess differences in these consumers' behavior. These data would be used to help fill gap 1 (lack of intra-microcultural research). Further these data would strengthen the propos standard