We also posit that the commonly identified social categories are far too broad (international v intranational.

We also posit that the commonly identified social categories are far too broad (international v intranational, language family v regional dialect) to evidence meaningful consumption patterns or be predictive of time to come consumption behavior. With the changing ethnic demographic in the United States, it becomes increasingly important to understand the differences and similarities between and within subculture and the acculturation processe that contribute to those differences. by the agency of a review of related literature, we room for expectation this paper demonstrates the importance of a stronger theoretical framework, cause to grows a more inclusive and realistic original for understanding intra-national, microcultural consumption patterns, and highlights the managerial relevance of understanding microcultural consumer behavior.

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