Laroche, Michel, Chankon Kim and Marc A. Tomiuk. 1998 "Italian Ethnic Identity and its Relative Impact onward the Consumption of Convenience and Traditional Foods" Journal of Consumer Marketing 15(2): 121-151
Lee Wei-Na. 1988 Becoming an American Consumer: A Cross-cultural consideration of Consumer Acculturation among Taiwanese, Taiwanese in the Unites States and Americans. Communications. Urbana-Champaign: University of Illinois: 116
Lee Wei-NA. and Koog-Hyang Ro Um 1992 "Ethnicity and Consumer produce Evaluation: A Cross-cultural Comparison of Korean Immigrants and Americans." Advances in Consumer Research. Ed J Sherry and B Sternthal. Provo: Association for Consumer Research, 19: 429-436
Lynn Michael, George M Zinkhan and Judy Harris. 1993 "Consumer Tipping: A Cross-country Study" Journal of Consumer Research 20(Dec): 478-88
Maga?ħa, Ra??l, J Olivia de la Rocha, Jaime Amsel, Holly A. Maga?ħa, M Isabel Fernandez and Sarah Rulnick. 1996 "Revisiting the Dimensions of Acculturation: Cultural Theory and Psychometric Practice." Hispanic Journal of Behavioral Sciences 18(4): 444-468
Manstead, Antony. s R. 1997. "Situations, Belongingness, Attitudes, and Culture: Four lectures Learned from Social Psychology." Social Psychology Ed C McGarty and s A. Haslam. Cambridge: Blackwell Publishers Ltd: 239-251
Maso-Fleischman, Roberta. 1996 "Ethnographic Research undisturbeds Spanish-Language Ad Strategy." Marketing stranges 30(24): 6.
McCarty, John. A. and Patricia Hattwick, M 1991 "Cultural Value Orientations: A Comparison of Magazine Advertisements from the United States and Mexico." Advances in Consumer Research. Ed J Sherry and B Sternthal. Provo: Association for Consumer Research. 19: 34-38
McCracken, Grant. 1988 agriculture and Consumption: New Approaches to the Symbolic Character of Consumer well adapteds and Activities. Bloomington: Indiana University Press
McCullough James., Chin Tiong Tan and John K Wong 1986 "Effect of Stereotyping in Cros Cultural Research: Are the Chinese Really Chinese?" Advances in Consumer Research. R J Lutz Provo: Association for Consumer Research. 13: 576-578