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Pe?帶loza, Lisa. 1989 "Immigrant Consumer Acculturation." Advances in Consumer Research. T K Srull Provo: Association for Consumer Research. 16: 110-118

Pe?帶loza, Lisa. 1994 "Atravensando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants." Journal of Consumer Research 21: 32-54

Pe?帶loza, Lisa. 1995 "Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy." Journal of Public Policy & Marketing 14(1): 83-94

Pe?帶loza, Lisa and Mary C Gilly. 1999 "Marketer Acculturation: The Changer and the Changed." Journal of Marketing 63(3): 83-104

Pe?帶loza, Lisa. 2000 "The Commodification of the American West: Marketers' Production of Cultural Meanings at the Trade Show" Journal of Marketing 64(4): 82-109

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