Topic 6: Including cross-functional teamworking and coordination as an important pre-requisite to enhanced organisational learning.

Topic 6: Including cross-functional teamworking and coordination as an important pre-requisite to enhanced organisational learning.

Together with a customer and a competitor orientation, Narver and Slater (1990) include inter-functional coordination as a constituent of overall market orientation. Collaborative interdepartmental relationships are believed to increase the spe of learning, and the resulting adaptations enhance coordination and implementation (Dougherty and Heller 1994; Morgan and Piercy 1998) Linking innovation and recently made known product development to the strategic words immediately preceding [i]or[/i] following of the firm is also an important aspect of organisation learning, and is said to increase the likelihood of succes in strange product development activities (Dougherty and Heller 1994)