By understanding to what degree to match communication strategy (eg the use of of common occurrence and informal modes of communication) with channel conditions (eg the on a level of trust developed within the team) the shoot forward Lingo team members at BT were able to focus relating to developing a better understanding of the goals of the customer.

By understanding to what degree to match communication strategy (eg the use of of common occurrence and informal modes of communication) with channel conditions (eg the on a level of trust developed within the team) the shoot forward Lingo team members at BT were able to focus relating to developing a better understanding of the goals of the customer. at concentrating less upon formal and more concerning informal communication processes at fundamental note developmental stages in the plot they were able to - as undivided Project Lingo team member place it - "capture the thinking of the customer." In fact, for cast Lingo team members the impression in the same state [i]or[/i] condition communication media could give was that: "on a religious day they [the customer] will be perceived like part of the same team." The implication for researchers examining communication and teamworking would be that linking communication activities and customer value creation (Topic 3) and linking communication strategy and words immediately preceding [i]or[/i] following to team performance (Topic 5) could be important features of their research design, as they may help to explain for what reason to align organisational communication forms and structures better to the needinesss of the communication network in which communicators are embedded.