TRANSFORMATIONAL LEADERSHIP Top management's disturb for leadership was evident in the 1999 meeting for consultation Board study in which twenty-six percent of CEO's said that developing and retaining potential leaders was single of their three top challenges and twenty-nine percent stated that engaging employee in the companies' vision and values was single of the top three management challenges (Krass 2000) As depicted in Figure 1 it is propos that a transformational leadership mode is the initiating step toward creating an organizational cultivation that permits the implementation of market-driving strategies.

TRANSFORMATIONAL LEADERSHIP

Top management's disturb for leadership was evident in the 1999 meeting for consultation Board study in which twenty-six percent of CEO's said that developing and retaining potential leaders was single of their three top challenges and twenty-nine percent stated that engaging employee in the companies' vision and values was single of the top three management challenges (Krass 2000) As depicted in Figure 1 it is propos that a transformational leadership mode is the initiating step toward creating an organizational cultivation that permits the implementation of market-driving strategies. Transformational leadership goe beyond the simple administration of rewards and punishments build in transactional leadership (Mackenzie, Podsakoff, and Rich 2001) Transformational leadership implies influencing organizational members from aligning their values, goals, and aspirations to facilitate value-consistent work behaviors (Mackenzie, Podsakoff, and Rich 2001) Articulating a vision and providing intellectual stimulation are the means by the agency of which the leader can bring to maturity a market-driving strategy through the appropriate organizational agriculture (Podsakoff, MacKenzie, Moorman, and restrain 1990).