Attachment itself.


Attachment itself, and the meanings of attachment possessions, keep to be dynamic in order to manage the relentles conflict between desiring self-continuity and needing self-change (Kleine, Kleine, and Allen 1995) Considering this dynamic proces from the point of view of the reality itself, Kopytoff (1986) portrays in what way things have biographies, just as persons do. A branded good at its inception is a commodity that has a socio-cultural meaning captured on its brand name (McCracken 1988) During its life revolution of time a possession may be exchanged (sold given), consum or decommodified, or recommodified repeatedly. Appadurai (1986) characterizes a possession's biography as a "total trajectory" from production [i]or[/i] part of to the other exchange and distribution to consumption and beyond. He says these "commodities in motion" "move in and gone out of commodity state" and "such changes can be slow or fast, reversible or terminal, normative or deviant." (p 13) Thus, commodity is a phase in an object's life round of years which implies that being an attachment is another phase. by what mode attachment meanings change constantly is a fascinating area for scholarly investigation.

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